QR Codes - Explained

At Grant Property, we like to think we are always open to new ideas and technology.

That is why we fully embrace QR codes and use them widely on our business cards, signage, printed materials and advertisements.

We even use them on boilers in our properties, which leads to a YouTube video telling you how to repressurise your boiler. Clever, eh?

Recently though, we have seen some puzzled expressions as people look at our QR codes and mutter to their friends: ‘what are those strange little black and white boxes?’.

So, we thought we should explain exactly what QR codes are and how to use them.

Abbreviated from Quick Response code, QR codes are two-dimensional, paper-based hyperlinks that connect the physical world with the online world, via your mobile phone.

Quite simply, they direct users to mobile landing pages that contain much more information and interactivity.

And while they are still considered a novelty by some in the UK, they have been actively used for over a decade in Japan where they were invented.

Most importantly, viewing a QR code could not be easier. Some phones already have QR code readers available, but if not, the first thing you need to do is to install a QR code reader on your phone.

There are QR code readers for virtually every mobile device type on the market. Gordon White, Managing Director of social media company fatBuzz, recommends paid application Optiscan or free application, i-nigma.

Simply install one of these apps, or find an alternative reader that has favourable reviews, and install it onto your phone.

With the app installed, you will find it easy to scan QR codes. All you need to do is follow these simple instructions:

• Open the app, which will activate your phone’s camera function. 
• Aim at the QR code and hold still for a few seconds while the camera focuses. 
• An option to go to the information should pop up once the reader has captured it. 
• Enjoy your newly found information, discounts, video content etc. 

For an example of how they work, scan the QR code directly to the right.

It will take you to our New Development Property Movie for our latest property in Stirling.

And that’s it. It really is that simple.

So, when you are out and about in the cities and towns you stay in, look out for the Grant Property QR codes for our latest information, videos, properties and competitions.

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